Marketing - Author - Coach - Event Producer - Business Strategy
Nice to meet you!
My name is
Paulette Hernandez
I'm a highly motivated, visionary, and performance-driven marketing executive with over 20 years of overall success in developing highly successful marketing programs, Public relations, and advertising campaigns. Extensive experience working in Industrial Automation, Hospitality, Pharma, Information Technology, Food & Beverage, Oil and Gas, and Utilities. Consistently succeeds in conducting domestic and international consumer and market research and developing comprehensive strategies for product positioning and marketing to achieve targeted sales growth while maintaining corporate and brand integrity. Recognized for utilizing innovative approaches and smart business decisions to achieve market positioning and sales targets.
Leadership Philosophy
"I always believed that leadership is a lifestyle. Leadership effectiveness is impossible without consistency, and this can only happen if you're consistent in every area of your life. As a leader, I always try to encourage everyone to do their best. I like to focus my thoughts on what is possible even when things seem impossible, and that's the message I like to send to my team. One leader that I have admired since I was a teenager is Mary Kay Ash. My favorite quote from her and my motto is 'It is far better to be exhausted from success than to be rested from failure'."
Track Record of Excellence
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International Speaker and Trainer, having conducted workshops for companies in Serbia, Romania, and Australia.
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Honored as one of Central Florida’s 40 Over 40 Inspirational Women in 2023.
Special Guest and Speaker at the NYC CUP Connection and Bank of America Online Forum in 2022, addressing Female Entrepreneurs Elevating Their Communities.
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Recipient of the Cornell University - Bank of America Scholarship in 2020 for the Women’s Entrepreneurship Program, focusing on business development and proposal creation.
TV Contributor for Univision Connecticut’s Analeh Show, offering insights in their business section.
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Served as Project Manager for TV celebrity Bethenny Frankel’s #thisisacrisis during the Hurricane Maria recovery efforts, managing the delivery of 5 million pounds of aid and coordinating 46 flights to aid Puerto Rico and evacuate people to the mainland.
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Recognized as a Marketing Intelligence Champion for the Caribbean and Latin America regions at Rockwell Automation, delivering insightful market research and analysis to the sales and C-suite teams.
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Achieved a $6M ROI as Strategic Marketing Leader at Rockwell Automation by spearheading the Technological Trends Event in Trinidad and Tobago for the Oil & Gas industry, focusing on strategic planning and execution.
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Successfully increased enrollment in Rockwell Automation’s Virtual Training Campaign by 22% in just two weeks through the design and implementation of email marketing using ELOQUA software. This campaign was nominated at the Eloqua Awards in Europe in 2013.
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Named one of Caribbean Business’s 40 Under 40 in 2011 for excellence in renewable energy, market analysis using GIS, and business proposals.
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Instrumental in designing a brand portfolio awareness and PR campaign in Puerto Rico for Diageo, the world’s largest spirits producer.
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Selected as one of 100 students to attend the 2002 International Women Congress in Puerto Rico, where she interviewed former U.S. Treasury Secretary Rocio Marin and received extensive training in business proposal creation.
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A mentor and coach known for guiding team members into high-visibility positions that contribute to the company’s competitive edge and long-term growth.
Awards
40 Over 40's of Central Florida
2023
Cornell University and Bank of America - Women's Entrepreneurship
2020
Bristol Who's Who, USA
2014
Caribbean Business 40 Under 40, Puerto Rico
2011
Chrysler VIP of the Day at Radio WOSO, Puerto Rico
2008 and 2011
 Selected as one of 40 Over 40's as one of the Most Inspiring Women of Central Florida |  Speaker for the Hispanic Chamber of Commerce in the US talking about the importance and changes of marketing trends in the fashion industry. |  Speaker for the Hispanic Chamber of Commerce in the US talking about the importance and changes of marketing trends in the fashion industry. |
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 Special Guest and Spoke Person at the New York City CUP Connection and Bank of America Online Forum – Female Entrepreneurs Elevating Their Communities |  TV Contributor for the Analeh Show in Univision Connecticut for their business section |  Conversation with the UN Ambassador of Honduras, Elizabeth (Lizzy) Flores Flake, about a program to empower Hispanic women to become entrepreneurs in US and LATAM to create a bridge between both regions. |
 40 Under 40's Caribbean Business - 2011 |  Guests of the Opening of the restaurant The Cut of Wolfgang Puck in Downtown, New York City, where included a variety of celebrities, industry professionals, socialites, and local influencers. |  Conversation about the importance of Marketing and Public Relations in the Luxury Industry and the history of the pieces. |
 Conversation about the importance of Marketing and Public Relations in the Luxury Industry and the history of the pieces. |  Columnist for the Golf Newspaper Hole in One - Business Section |  Columnist for the Golf Newspaper Hole in One - Business Section |
 Marketing Campaign for Bartolome Gamundi Candidacy running for President. He won! |  Hostess of the Golf Channel Amateur tournaments in Puerto Rico |  Speaker, Events Production Committee and Sponsor of the Pediatric Diabetes Association of Puerto Rico |
 Speaker about Internet Marketing and Technology Trends |  As a Consultant at Rockwell Automation I worked with International Markets |  One of the 100 students selected to attend the 2002 International Women Congress in Puerto Rico. Met and had an interview with Former US Secretary of Treasury Rocio Marin. This event provided extensive training for the creation of business proposals |
Get in Touch
Open yourself to new possibilities and growth in your business. Let's have a conversation.
