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Nice to meet you!
My name is
Paulette Hernandez

I'm a highly motivated, visionary, and performance-driven marketing executive with over 20 years of overall success in developing highly successful marketing programs, Public relations, and advertising campaigns. Extensive experience working in Industrial Automation, Hospitality, Pharma, Information Technology, Food & Beverage, Oil and Gas, and Utilities. Consistently succeeds in conducting domestic and international consumer and market research and developing comprehensive strategies for product positioning and marketing to achieve targeted sales growth while maintaining corporate and brand integrity. Recognized for utilizing innovative approaches and smart business decisions to achieve market positioning and sales targets. 

Leadership Philosophy

"I always believed that leadership is a lifestyle. Leadership effectiveness is impossible without consistency, and this can only happen if you're consistent in every area of your life. As a leader, I always try to encourage everyone to do their best. I like to focus my thoughts on what is possible even when things seem impossible,  and that's the message I like to send to my team. One leader that I have admired since I was a teenager is Mary Kay Ash. My favorite quote from her and my motto is 'It is far better to be exhausted from success than to be rested from failure'."

Track Record of Excellence

  • 40 Over 40's Most Influential Women of Central Florida - 2023
     

  • Special Guest and Speaker at the New York City CUP Connection and Bank of America Online Forum - Female Entrepreneurs Elevating Their Communities
     

  • Awarded Cornell University - Bank of America Scholarship for their Women's Entrepreneurship program in May 2020 for business development and proposal creation
     

  • TV Contributor for the Analeh Show in Univision Connecticut for their business section
     

  • TV Celebrity Bethenny Frankel’s Project Manager for #thisisacrisis during the recovery efforts for Puerto Rico after Hurricane María managing the delivery of 5M pounds of aid and coordinating 46 airplanes to provide aid to the island and transport people to the mainland
     

  • Positioned VTS3, Corp. by LinkedIn as “the IT Staffing & Recruiting for Veterans Leader in NYC,” working and mentoring a total of 5k US Veterans
     

  • Marketing Intelligence champion for the Caribbean and Latin American Regions preparation of outstanding market research and analysis reports for sales and C-level suite
     

  • Achieved $6M of ROI as the Strategic Marketing Leader at Rockwell Automation by effectively conducting thorough market research, strategic planning, event planning, and execution of the Technological Trends Event in Trinidad and Tobago for the Oil & Gas industry
     

  • Increased enrollment for the Rockwell Automation Virtual Training Campaign by 22% within two weeks by successfully designing and implementing email marketing campaigns using ELOQUA software. This campaign competed at the Eloqua Awards in Europe in 2013
     

  • Selected as one of the Caribbean Business 40 under 40 in 2011, awarded for her excellent work with renewable energy, market analysis using GIS, and business proposals
     

  • Instrumental in designing a combined brand portfolio awareness and positive Public Relations Campaign in the island of Puerto Rico for the world’s largest spirits producer, Diageo
     

  • One of the 100 students selected to attend the 2002 International Women Congress in Puerto Rico. I met and had an interview with former US treasure secretary Rocio Marin. This event provided extensive training for the creation of business proposals
     

  • Mentor and coach who has personally influenced team members' growth and advanced them into high-visibility positions with an impact on the company’s competitive edge and long-term growth

Awards
40 Over 40's of Central Florida
2023
Cornell University and Bank of America - Women's Entrepreneurship

2020

Bristol Who's Who, USA

2014

Caribbean Business 40 Under 40, Puerto Rico

2011

Chrysler VIP of the Day at Radio WOSO, Puerto Rico

2008 and 2011

 

 

40 Over 40's Central Florida

Selected as one of 40 Over 40's as one of the Most Inspiring Women of Central Florida

Hispanic Chamber of Commerce

Speaker for the Hispanic Chamber of Commerce in the US talking about the importance and changes of marketing trends in the fashion industry.

Hispanic Chamber of Commerce2

Speaker for the Hispanic Chamber of Commerce in the US talking about the importance and changes of marketing trends in the fashion industry.

CUP Connection NYC

Special Guest and Spoke Person at the New York City CUP Connection and Bank of America Online Forum – Female Entrepreneurs Elevating Their Communities

Marketing Segment Univisión

TV Contributor for the Analeh Show in Univision Connecticut for their business section

Meeting with the UN Ambassador of Honduras

Conversation with the UN Ambassador of Honduras, Elizabeth (Lizzy) Flores Flake, about a program to empower Hispanic women to become entrepreneurs in US and LATAM to create a bridge between both regions.

40 Under 40's Caribbean Business

40 Under 40's Caribbean Business - 2011

Opening The Cut in NYC

Guests of the Opening of the restaurant The Cut of Wolfgang Puck in Downtown, New York City, where included a variety of celebrities, industry professionals, socialites, and local influencers.

Conversation with the Co-Founder of Aaron Faber Gallery, Edward Faber - 5th Ave, NYC

Conversation about the importance of Marketing and Public Relations in the Luxury Industry and the history of the pieces.

Conversation with the Co-Founder of Aaron Faber Gallery, Edward Faber - 5th Ave, NYC

Conversation about the importance of Marketing and Public Relations in the Luxury Industry and the history of the pieces.

From Tee to Green - May 2010

Columnist for the Golf Newspaper Hole in One - Business Section

From Tee to Green - Aug 2010

Columnist for the Golf Newspaper Hole in One - Business Section

Chamber of Commerce Candidacy Bartolome Gamundi Campaign

Marketing Campaign for Bartolome Gamundi Candidacy running for President. He won!

Hostess of Golf Channel Amateur

Hostess of the Golf Channel Amateur tournaments in Puerto Rico

Non_Profit

Describe your image

Expo Negocios 2010

Speaker about Internet Marketing and Technology Trends

ProSoft Magazine

As a Consultant at Rockwell Automation I worked with International Markets

Meet and Greet with the US Secretary of Treasury Rocio Marin - 2002

One of the 100 students selected to attend the 2002 International Women Congress in Puerto Rico. Met and had an interview with Former US Secretary of Treasury Rocio Marin. This event provided extensive training for the creation of business proposals

Get in Touch

Open yourself to new possibilities and growth in your business. Let's have a conversation. 

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