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Orlando Voyager Magazine: Community Highlights: Meet Paulette Hernandez of Pauwerful Strategy


Paulette Hernandez - Pauwerful Strategy, LLC
Orlando Voyager Magazine Interview

Today we’d like to introduce you to Paulette Hernandez.

Hi Paulette, we’d love for you to start by introducing yourself. I am a professional with 20+ years of extensive experience working in Industrial Automation, Hospitality, Pharma, Information Technology, Food & Beverage, Oil and Gas, and Utilities. Consistently succeeds in conducting domestic and international consumer and market research and developing comprehensive strategies for product positioning and marketing to achieve targeted sales growth while maintaining corporate and brand integrity.


I started my entrepreneurial endeavor with a small business idea for a consulting service in 2002 when I was doing my bachelor’s degree in communications. I was selected to attend the International Women’s Congress in Puerto Rico and met the Former US Secretary of Treasury, Rosario Marin. After that moment, my mindset changed completely from preparing myself to get a good job and become an entrepreneur. I started to create my business plan and mission statement. I started My first business began off small as an independent consultant focusing on providing consulting services to small businesses and non-profits. I soon began to grow my portfolio, where I worked with companies such as Diageo, Church’s Chicken, and Pfizer, among other recognized companies and brands.


In 2010, I decided to have my own business where I had my own column in the golf newspaper Hole in One in Puerto Rico, I was one of the 40 Under ’40s of the Caribbean Business newspaper and I was the VIP of the day for the second time brought by Chrysler and Radio WOSO (I was also the VIP of the day in 2008. I have been a speaker at several business events and also for non-profits organizations such as Casita Familiar Virgilio Davila in Puerto Rico where I helped them with their marketing efforts and was a motivational speaker for children under that program. I also participated as a board member for 2 years for the annual golf tournament for the Pediatric Diabetes Foundation in Puerto Rico. I also expanded my business by providing my services in Colombia and Los Altos, Casa de Campo in the Dominican Republic, and I expanded my services by partnering with companies in Uruguay.


In 2012 I was contracted as an independent consultant for Rockwell Automation and managed the Caribbean Region and became the Market Intelligence champion in the Latin American Region working with over 23 countries. In 2014 I moved to New York City where I worked with different companies as an event producer and marketing consultant. One of the companies is Veteran-Owned Staffing, Recruiting, and IT Consulting Services, VTS3, Corp., where we provide top-notch consultants for Con Edison. I also interviewed high-profile people such as Elizabeth Flores Flake who is the UN Ambassador of Honduras and participated in events with companies such as Aaron Faber Gallery on 5th Avenue, NYC. Now, I am in Orlando, Florida where I opened my own company called Pauwerful Strategy, LLC. I decided to move here because there are big opportunities for bilingual companies with experience working with the LATAM and Caribbean region like mine and my client, VTS3, Corp who also opened a branch at Tavistock, Lake Nona in 2021.


Today, our business has grown to become a leading provider of consulting services for Small and Mid-Size companies and organizations and providing business and persona coaching. We have a strong network of partners including The National Puerto Rican Chamber of Commerce, and our services are in demand nationwide. We continue to invest in technology and software solutions to ensure we can provide the best solutions for our clients.


Here is a summary of my Track Record:

• 40 Over 40’s Most Influential Women of Central Florida – 2023

• Special Guest and Speaker at the New York City CUP Connection and Bank of America Online Forum – Female Entrepreneurs Elevating Their Communities

• Awarded Cornell University – Bank of America Scholarship for their Women’s Entrepreneurship program in May 2020 for business development and proposal creation

• TV Contributor for the Analeh Show in Univision Connecticut for their business section

• TV Celebrity Bethenny Frankel’s Project Manager for #thisisacrisis during the recovery efforts for Puerto Rico after Hurricane María managing the delivery of 5M pounds of aid and coordinating 46 airplanes to provide aid to the island and transport people to the mainland

• Positioned VTS3, Corp. by LinkedIn as “the IT Staffing & Recruiting for Veterans Leader in NYC,” working and mentoring a total of 5k US Veterans

• Marketing Intelligence champion for the Caribbean and Latin American Regions preparation of outstanding market research and analysis reports for sales and C-level suite

• Achieved $6M of ROI as the Strategic Marketing Leader at Rockwell Automation by effectively conducting thorough market research, strategic planning, event planning, and execution of the Technological Trends Event in Trinidad and Tobago for the Oil & Gas industry

• Increased enrollment for the Rockwell Automation Virtual Training Campaign by 22% within two weeks by successfully designing and implementing email marketing campaigns using ELOQUA software. This campaign competed at the Eloqua Awards in Europe in 2013

• Selected as one of the Caribbean Business 40 under 40 in 2011 awarded for her excellent work with renewable energy, market analysis using GIS, and business proposals

• Instrumental in designing a combined brand portfolio awareness and positive Public Relations Campaign in the island of Puerto Rico for the world’s largest spirits producer, Diageo.

• One of the 100 students selected to attend the 2002 International Women’s Congress in Puerto Rico. Met and had an interview with Former US Treasure Secretary Rocio Marin. This event provided extensive training for the creation of business proposals

• Mentor and coach who has personally influenced team members’ growth and advanced them into high-visibility positions with an impact on the company’s competitive edge and long-term growth


I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road? The change in rates compared to New York City and their entrepreneurial mindset where hold my clients back when they have to invest in their marketing and advertising.

I have to work as a coach and work with them the mindset and beliefs that they had for years because maybe it was cultural, the way they were raised, among other factors that we don’t realize consciously and when we had difficult times we can’t see the big picture and is there when I work with them that area. I’m not here just to sell, I am here to make them thrive.


Thanks for sharing that. So, maybe next you can tell us a bit more about your business? Pauwerful Strategy LLC is a Bilingual (English and Spanish) Full-Service Boutique Marketing Agency located in New York City, Miami, and Orlando, FL.

Our agency can tailor services and packages specifically for your business goals and find ways to appeal to your target audience. Our services include but are not limited to; branding, website design, content creation and curation, SEO, SEM, e-commerce, social media management, influencer marketing, graphic design, video production, and media buying. We also provide business and personal coaching for small businesses and big corporations. We have more than 20 years of experience in the industry and have a proven track record of success. Our multicultural team has the expertise and knowledge to provide you with the best possible solutions for your business.


We strive to create a comprehensive strategy to give you the best possible ROI for your budget. We create effective and creative content that will capture the attention of your target audience and keep them engaged. We will use analytics and insights to track the success of our campaigns, so we can adjust and improve upon our strategies.

We understand that each business is unique, and we will work with you to create a package that fits your needs and budget. We look forward to helping you reach your business goals.


We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you. I don’t label any work/business experience as good or bad luck, I believe that we make our own luck and if we experience failure it becomes a learning experience.

I have developed the philosophy that a business can be compared to water, that it must be in constant movement because if you stay in your comfort zone the water will be stagnant water and will start to rot and evaporate. If you keep moving even when things get muddy, the constant flow will eventually clear the water and will continue moving forward. Same thing happens with businesses, if they stay in their comfort zone and don’t look for professional help, their business will rot and evaporate. That’s why I am always in constant learning and improving my skills so I will be able to deliver the service that my clients expect from me. I am grateful of all the learning curves that I have been through and I don’t regret any of them because now I became the professional that I envisioned to be.


Contact Info:

  • Website: https://www.pauwerfulstrategy.com/

  • Instagram: https://www.instagram.com/pauwerful_strategy/

  • Facebook: https://www.facebook.com/pauwerfulstrategy

  • Linkedin: https://www.linkedin.com/in/phernandezmba/

  • Other: https://www.linkedin.com/company/pauwerful-strategy/



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