Paulette Hernandez
Paulette Hernandez, known as The Marketing Witch, is an award-winning marketing executive, global speaker, and transformation coach with over 20 years of experience leading campaigns for top international brands.
Her mission: to merge strategy, mentality, and technology so leaders can rise with power and purpose.
Achievements:
• 40 Over 40 Most Influential WOmen of Central FLorida
• Columnist for Mujer Todo Terreno Magazine (LATAM, Spain, and US)
• Managed multinational teams in 20+ countries
• First person who produced one of the biggest and most important events of Oil and Gas in the Caribbean and LATAM
• 40 Under 40 at the Caribbean Business
• Managed working with Bethenny Frankel aids to Puerto Rico after Huracaine María
What Makes Us Different
Not just a Marketing Agency. A Transformation Partner.
Pauwerful Strategy blends world-class marketing with conscious leadership, AI innovation, and human psychology.
We help entrepreneurs, corporations, and visionaries build brands that move markets.
Pauwerful Strategy 3 Pillars:
Strategy - Evidence-based, scalable growth blueprints
Creativity - Desgin, storytellling, and energetic resonance
Technology - AI-driven insights for smarter decisions
Industries
Technology & Software
Staffing & Recruiting
Food & Beverage
Lifestyle & Golf
Healthcare
Energy
Explore Our Solutions
We specialize in helping businesses grow with clarity, creativity, and cultural intelligence. Whether you're expanding into global markets, building a strategic brand presence, or breaking through personal and business blocks, you're in the right place.
Branding
Create and execute effective branding campaigns for our clients. We believe that a powerful brand identity is the key to success in today's competitve market and our team is dedicated to helping our clients stand out and make a lasting impressions.
Market Analysis
Our market analysis delivers clear, data-driven insights to help our clients identify opportunities, stay ahead of industry trends, and make confident strategic decisions.
Business Strategy
We design tailored business strategies that align with your goals, optimize resources, and drive sustainable growth in a competitive market.
Content Creation
We understand that each business is unique and requires a tailored approach to maximize its potential. We strive to provide our clients with the best results and help them achieve their goals.
Campaign Design
We use the latest digital marketing tools and techniques to help you reach your goals, whether that's increasing brand awareness, generating leads, or increasing sales.
Who We Work With
We partner with CEOs, founders, and organizations who believe strategy and soul can coexist. If you'r ready to scle without burning out your mission, we're your team.
The Perfect Customer Experience
“An excellent professional — highly focused, dedicated, and hardworking — always working toward achieving the company’s overall goals. A woman full of principles and values: honest, sincere, a true team player, and committed to organizational culture, among many other qualities. One of the people I’ve learned the most from in my professional career.”
Liliana Esther Esteban
Gtech SRL
"Paulette Hernandez was an invaluable asset to our team at Rockwell Automation during her time as Marketing Leader for the Caribbean region. She successfully developed high-level connections across 20+ culturally diverse countries and led impactful demand generation strategies. Paulette stands out for her tenacity, adaptability, and unwavering professionalism. I confidently recommend her as a powerful contributor to any organization."
JLL
Rockwell Automation
“Being part of Paulette’s mentorship group was a transformative experience. The sessions were thoughtfully structured, blending mindset work, sacred rituals, and strategic guidance. The supportive environment allowed for deep personal reflection and professional growth. As a result, I closed multiple deals and attracted new international opportunities. Paulette creates a space where clarity, confidence, and business success align.”
Saira Rivas
International Real Estate
"We are truly impressed by the exceptionally detailed and professional Market Intelligence Report created for Washocook by Pauwerful Strategy.
The report not only provided deep insights into SEO, partnerships, and customer segmentation, but also offered clear, actionable strategies that we can immediately apply to grow our business.
Their global perspective, data-driven approach, and dedication exceeded our expectations. Highly recommended for any business looking to expand internationally with confidence."
WashoCook
Japan
"Mrs. Paulette Hernández designed my website according to my desires and needs. She did a beautiful work, neatly done, taking care of all details. She also instructed and prepared me with the tools necessary for promoting my business in social media. With dedication, patience and kindness she withstood with me through all the process."
Gloria Sosa
Truth Within Yourself