Our Journey

At Pauwerful Strategy, we believe that a well-executed strategy is the cornerstone of sustainable growth. We are a full-service marketing and business development agency committed to helping entrepreneurs, organizations, and established brands stand out in competitive markets, expand their influence, and scale with purpose.

Our approach integrates strategic planning, creative execution, and a results-driven mindset to deliver tailored solutions that go beyond trends — we focus on building long-term value.

Who’s behind it?

Paulette Hernandez, founder and CEO of Pauwerful Strategy, is an award-winning marketing executive and strategic business coach with over 20 years of international experience. She has successfully led branding, business development, and market positioning projects across diverse regions — including the United States, Latin America, the Caribbean, and Eastern Europe.

Her client portfolio spans multiple industries and organizational sizes, from Fortune 500 companies to emerging entrepreneurs. She is particularly known for her ability to unlock hidden potential in businesses and executives, and for designing growth strategies that deliver measurable, sustainable impact.

Widely recognized by her clients and event audiences as “The Marketing Witch,” Paulette earned this title for her intuitive ability to identify blind spots, translate vision into action, and generate results others thought impossible.

She has been invited to lead seminars and transformational workshops in countries such as Serbia, Romania, and throughout the Balkans, inspiring professionals to expand beyond limitation and build strategically aligned success.

What do we do?

We offer comprehensive services in:

Brand Strategy & Identity Development
Digital Marketing & Campaign Management
Business Growth & Revenue Optimization
Executive & Entrepreneurial Coaching

At Pauwerful Strategy, we specialize in designing strategic pathways that align with your mission, unlock brand potential, and position your business for accelerated and sustainable success.

At Pauwerful Strategy, we are committed to turning your vision into reality. Are you ready to take your business to the next level?

Track Record of Excellence

International Speaker & Trainer – Delivered workshops in Serbia, Romania, and Australia.
Honored among Central Florida’s 40 Over 40 Inspirational Women (2023).
Guest Speaker at NYC CUP Connection & Bank of America Online Forum (2022) — Topic: Female Entrepreneurs Elevating Communities.
Cornell University – Bank of America Scholar (2020) – Women’s Entrepreneurship Program.
TV Contributor for Univision Connecticut’s Analeh Show (business segment).
Project Manager for Bethenny Frankel’s #thisisacrisis (Hurricane Maria) — Coordinated 46 flights and 5M lbs of aid to Puerto Rico.
Marketing Intelligence Champion – Caribbean & Latin America, Rockwell Automation.
Generated $6M ROI leading the Technological Trends Event (Oil & Gas, Trinidad & Tobago).
Increased virtual training enrollment by 22% in 2 weeks through Eloqua-powered email marketing; campaign nominated at the Eloqua Awards Europe (2013).
Named to Caribbean Business’s 40 Under 40 (2011) – Excellence in renewable energy, GIS, and business proposals.
Led PR and brand awareness campaigns for Diageo in Puerto Rico.
Selected for the 2002 International Women Congress – Interviewed former U.S. Treasury Secretary Rocio Marin.
Mentor & Coach – Known for elevating team members into high-visibility, strategic roles.

Our values

At Pauwerful Strategy, we are more than just a marketing and business development agency—we are a catalyst for transformation and success. Founded by Paulette Hernández, a seasoned marketing strategist and business coach with over 20 years of experience, our mission is to empower entrepreneurs and businesses to scale effectively while staying true to their vision.

What Makes Us Unique?

We blend strategy, creativity, and mindset alignment to create personalized solutions that help businesses stand out, attract ideal clients, and achieve sustainable growth. Unlike one-size-fits-all approaches, we focus on tailored strategies that align with each client's strengths and goals.

Our Commitment

At Pauwerful Strategy, we are committed to turning your vision into a tangible, strategic, and scalable reality. Whether you are launching, growing, or repositioning your business, we are here to guide you every step of the way.

Let’s build what’s next. Together.

Integrity

Innovation

Empowerment

Collaboration

Excellence

This Is Us In Numbers

$120M

Clients’ Income

10+

Business Partners in 11 Countries

20+

Years of Experience

Industry Awards