Paulette Hernandez
At Pauwerful Strategy, we operate from one core belief: strategy is not optional; it is the foundation of sustainable growth.
We are a boutique marketing and business strategy firm working at the intersection of strategic intelligence, artificial intelligence, human psychology, and conscious leadership. Our work supports entrepreneurs, executives, and organizations that are ready to move beyond improvisation and build brands and systems that scale with clarity, credibility, and purpose.
Our approach goes far beyond trends, tactics, or aesthetics. We design evidence-based, structurally sound strategies that align positioning, messaging, technology, and execution. The result is not noise; it is long-term value, market authority, and measurable growth.
Marketing, for us, is architecture.
Branding is positioning.
AI is leverage, not a shortcut.
Who’s behind it?
Pauwerful Strategy was founded by Paulette Hernandez, an award-winning marketing executive and strategic business coach with over 20 years of international experience across the United States, Latin America, the Caribbean, and Europe.
Paulette has led branding, business development, and market-positioning initiatives for organizations ranging from Fortune 500 companies to emerging entrepreneurs. She is widely recognized for her ability to identify blind spots others overlook, unlock latent potential in leaders and businesses, and translate vision into disciplined, executable strategy.
Known by clients and audiences as “The Marketing Witch,” Paulette earned this title not as a persona, but as a reputation, for her intuitive precision, psychological insight, and consistent ability to deliver results where others see limitations.
She has been invited to lead strategic seminars and transformational workshops in countries including Australia, Japan, Serbia, Romania, and throughout the Balkans, guiding professionals to think more clearly, lead more effectively, and build success that is structurally aligned and sustainable.
What do we do?
We offer comprehensive services in:
-
Brand Strategy & Identity Development
-
A-Enhanced Marketing System & Campaign Management
-
Business Growth & Revenue Optimization
-
Executive & Entrepreneurial Coaching
.Every engagement is designed with intention, rigor, and longevity in mind. There are no templates, no shortcuts, and no one-size-fits-all solutions.
At Pauwerful Strategy, we are dedicated to bringing your vision to life. Are you ready to take your business to the next level?
Track Record of Excellence
-
International Speaker & Trainer – Delivered workshops in Japan, Serbia, Romania, and Australia.
-
Honored among Central Florida’s 40 Over 40 Inspirational Women (2023).
-
Guest Speaker at NYC CUP Connection & Bank of America Online Forum (2022) — Topic: Female Entrepreneurs Elevating Communities.
-
Cornell University – Bank of America Scholar (2020) – Women’s Entrepreneurship Program.
-
TV Contributor for Univision Connecticut’s Analeh Show (business segment).
-
Project Manager for Bethenny Frankel’s #thisisacrisis (Hurricane Maria) — Coordinated 46 flights and 5M lbs of aid to Puerto Rico.
-
Marketing Intelligence Champion – Caribbean & Latin America, Rockwell Automation.
-
Generated $6M ROI leading the Technological Trends Event (Oil & Gas, Trinidad & Tobago).
-
Increased virtual training enrollment by 22% in 2 weeks through Eloqua-powered email marketing; campaign nominated at the Eloqua Awards Europe (2013).
-
Named to Caribbean Business’s 40 Under 40 (2011) – Excellence in renewable energy, GIS, and business proposals.
-
Led PR and brand awareness campaigns for Diageo in Puerto Rico.
-
Selected for the 2002 International Women Congress – Interviewed former U.S. Treasury Secretary Rocio Marin.
-
Mentor & Coach – Known for elevating team members into high-visibility, strategic roles.
Our values
At Pauwerful Strategy, we are more than just a marketing and business development agency—we are a catalyst for transformation and success. Founded by Paulette Hernández, a seasoned marketing strategist and business coach with over 20 years of experience, our mission is to empower entrepreneurs and businesses to scale effectively while staying true to their vision.
What Makes Us Unique?
We blend strategy, creativity, and mindset alignment to create personalized solutions that help businesses stand out, attract ideal clients, and achieve sustainable growth. Unlike one-size-fits-all approaches, we focus on tailored strategies that align with each client's strengths and goals.
Our Commitment
At Pauwerful Strategy, we are committed to turning your vision into a tangible, strategic, and scalable reality. Whether you are launching, growing, or repositioning your business, we are here to guide you every step of the way.
Let’s build what’s next. Together.
-
Integrity
-
Innovation
-
Empowerment
-
Collaboration
-
Excellence
This Is Us In Numbers
$120M
Clients’ Income
10+
Business Partners in 11 Countries
20+
Years of Experience
5
Industry Awards