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Insights


Grow with Purpose, and Get Tax Credit for It.
Discover how coaching, classes, and professional development programs can be tax-deductible for business owners and freelancers. Learn what qualifies and how to document it.
Jul 7


The Power of Consistency in Business and Work: A Reflection of Your Personal Life
Consistency is essential for success, whether you’re running a business or excelling in a career. It goes beyond merely showing up; it’s about cultivating rhythm, trust, and reliability in everything you do. The consistency we bring to our professional lives often reflects the habits, discipline, and stability we maintain in our personal lives.
Oct 28, 2024


Samurai Principles for Your Business
Discipline in every action: The samurai believed in performing every task with full attention, from training to daily chores. You can apply this by dedicating total concentration and effort to each activity, regardless of its size.
Oct 27, 2024


PAUwerful Success
n today’s competitive landscape, the ability to tell a compelling marketing story has never been more essential. Pauwerful Strategy emphasizes the importance of narrative in branding and consumer engagement. According to Hernandez, a well-constructed marketing narrative captivates attention, builds relationships, and ultimately drives customer loyalty.
Oct 17, 2024


Why am I known as "The Marketing Witch"
Why am I known as "The Marketing Witch”? This name wasn’t something I chose — instead, it was bestowed upon me after a marketing conference where my unique approach left an indelible mark. I don’t just tackle marketing strategies; I delve into the unseen realms that often hold my clients back.
Aug 27, 2024


Crafting a Compelling Marketing Story: The Key to Your Success
At the heart of every successful marketing campaign is a story. This emotionally compelling narrative captures and holds attention, making an irresistible promise to solve problems and facilitate change.
Jun 5, 2024


Embracing Emotional Intelligence: Navigating Stress and Frustration in the Workplace
In the dynamic and often high-pressure environment of the modern workplace, feelings of rage and stress are not uncommon. These intense emotions, if left unchecked, can profoundly affect individual well-being, team dynamics, and overall productivity. Recognizing and addressing these feelings empathetically and professionally is crucial for fostering a supportive and effective work environment. This is where the principles of emotional intelligence (EI) come into play.
Jun 5, 2024


How to Lead and Manage a Narcissistic Manager
Navigating the complexities of working under a narcissistic manager can be daunting, but with the right strategies, you can maintain your sanity and professional integrity. Narcissistic managers often fail to live up to their promises and can be difficult to please. Adjust your expectations accordingly to avoid constant disappointment. Recognize their limitations and prepare yourself for potential unpredictability in their behavior.
Jun 5, 2024


Why do the clients return to do business with you?
We examine the factors that contribute to a positive customer experience, encouraging clients to return.
Jun 5, 2024


How your nervous system affects your money and business.
The nervous system plays a crucial role in shaping our money mindset, influencing our decisions, behaviors, and attitudes toward money. It does so through a complex interplay of emotions, cognitive processes, and physiological responses.
Jun 5, 2024
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